Client: CV. Surya Prima Natura
Description: Revitalizing Brand Identity
Surya Prima Natura (SPN) is a fast-growing company established in 2006. Its core business is to provide cosmetics packaging to local cosmetics manufacturer. As its business expanded, the company began to import packaging from outside Indonesia. Therefore, they had to maintain good image and relationship with their supplier abroad. What they needed was to have a good corporate image both credible and professional in their supplier’s eyes. They believed the essence of their successful was in their relationship with both supplier and customer, as well as their product image was laid in a good branding design. So we designed their corporate identity to be much more modern, elegant, and persuasive to their customer.
SPN was also about to launched their new products : cosmetics for salon suppliers, cosmetics for teenagers, cosmetics for high end, and spa products. We create the brand names, the logos, and its brand identities, including the label’s design.